When customers use websites or mobile apps, they experience multiple touch points throughout the overall service engagement that can make or break their experience with a brand. My design process starts with a customer journey and service ecosystem to ensure brands have a holistic representation and help the clients see things in their customers’ perspectives.  

MVP or MLP?

2. Minimum Lovable Product!

For growing businesses, it’s critical to make a product or service enjoyable while it’s light in core functionalities. This makes everyone—users, designers, and brands—giddy for the next round of iteration.

To make the Minimum Lovable Product, I uphold “emotional need” as one of the top objectives during my strategic planning and prioritization process.

STORY TELLING

3.Fulfilling the customer's emotional needs.

Modern customers express their creativity, opinions, and find inspiration through their shopping behavior. This makes it critical for brands to create a highly personal shopping experience that connects with their customers on a deeper level. I help brands understand their customers’ emotional needs and tell an authentic story to create a bond that goes deeper than a single transaction.

DEEP COLLABORATION

4.Translating intention into execution

A good product is created by a team who can translate the vision into well thought through execution. It’s important to have your entire team be invested and involved from the beginning of the project. In the early stage workshops, I encourage all disciplines to build empathy towards end-users. Throughout the process, I deploy frequent communication and work sessions with my team, to ensure we design and develop the most valuable product for the users.